How Trends Spread - Hey Seth Godin, I Like Guy #2

June 10, 2009 by tsliker

Seth Godin had a great post recently -- a video showing a guy dancing, then two guys dancing, then... well, watch for yourself. 

 

Seth's point is the first guy is very important, and the 3rd guy is very important, but Guy #49 is pretty much a dime a dozen.   I'd like to put in a word for Guy #2 who took a real risk by joining Guy #1.  He could have been rejected, but he joined in and believed in the movement.   Guy #3 gets credit for the big wave but maybe there would not be a Guy #3 if not for Guy #2?   Read Seth's comments at http://sethgodin.typepad.com/seths_blog/2009/06/guy-3.html