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Facebook Makes It Harder for People to See Your Business Page

Sat, 01/11/2014 - 12:38 -- vsliker

Facebook’s December algorithm change has cut the reach of brand pages nearly 50% in their never-ending push to get page owners to “boost” their posts.  Boosting a post is a cute slogan that means paying Facebook to publish your post in the news feed of your fans.

New Levels of Page Admins for Facebook Pages

Mon, 06/04/2012 - 12:47 -- vsliker

Following up on a February promise, Facebook has organized page administrators into five different levels of permission.   The five different levels are as follows:

Insights Analyst.  This person can view insights and do nothing else.

Advertiser.  This person can view insights and create ads.

Moderator.  In addition to viewing insights and creating ads, the Moderator can also send messages as the page and respond/delete comments.

QR Codes: Why Yours Isn't Working

Mon, 11/28/2011 - 19:12 -- vsliker

QR codes are not seeing the rate of success I expected when they first hit the scene. I'm not surprised to see businesses using them poorly, however I am surprised to see a large group of people who still don't know what a QR code is.

QR codes are basically square images that, when scanned with a smart phone, will take you directly to a web page with information you are seeking at that point. QR codes should be helpful and rewarding to the customer while building brand awareness and revenue for the business.

Google's Instant Preview Feature

Sun, 05/22/2011 - 03:07 -- vsliker
Google’s Instant Preview feature gives new meaning to the phrase “A picture is worth a thousand words.” 
The Instant Preview feature was rolled out without much fanfare so you may or may not be aware of it. Opinions vary on how much it affects SEM (Search Engine Marketing) or SEO (Search Engine Optimization,) but most strategists agree it places much more importance on design than ever before.


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