Busbee Truck Parts
In 2006, Doug Busbee was growing his used auto and truck parts business. His team would purchase a truck, remove the engine and transmission, and list the major parts on his eBay store. eBay was great for attracting new customers, but he wanted his own online store.
Broadstreet helped Busbee's find a shopping cart system and Web host, helped review and pick out an appropriate design, and built the foundational Web site. The site is built so that Busbee employees are able to add new products, upload photos, and adjust pricing and inventory as needed. Because of the nature of his product, and the variables involved in shipping, Doug has chosen not to complete transactions over the Internet but prefers to complete sales over the phone.
You can see Busbee's online store at www.busbeetruckparts.com.
Once the site was complete, we employed search engine optimization (SEO) to improve the site's presence in search engines such as Google, Yahoo, MSN, and AOL. While SEO is not an exact science, and results vary from site to site, this process has been very successful for Busbee's. He now shows up on Google's first page for selected key word searches.
Since going live with the system, Doug has sold truck parts to customers all over the world. Doug regularly does business around the world including deliveries to Asia, the Middle East and South America. To read more about his shipping, click here. With the international sales increasing, Doug needed a multi-lingual site. Click here to see Doug's Spanish page, which continues to develop as needs arise. By making good use of the Internet through his partnership with Broadstreet, Busbee's Auto and Truck Parts has become a truly International business.