Beth, the owner of Meischay Elite, had a website, but it was very difficult to update.  While it presented a nice image for her company, it did not help her sell her products.  Broadstreet built a Drupal-based website and helped Meischay Elite get connected with customers though the development of an Etsy store, blogging, and the user of Twitter.   The result:  www.purealpacayarn.com .