Google

Busbee Truck Parts has been a customer of Broadstreet's for several years now.  Doug Busbee had the insight to begin selling truck parts on eBay a few years back, and then realized he needed his own Web site.   He called me and soon www.BusbeeTruckParts.com was born. 

I've become more and more comfortable putting important personal and business information on Google Apps.  It's very convenient to create a document and share it with my wife or other associates of Broadstreet Consulting.  More and more, when I need to create a document that is to be shared, I will create it with Google Docs and then share it. 

One of the things that increases your "Google Juice" is "Link Love." I'm helping a friend build a Web site about Trout fishing, called www.TroutU.com. I was explaining that Google and other search engines give high credibility to sites that have a lot of links to it, coming from other sites. He asked me how to get others to link to his site, which is a great question.

Google Analytics is my tool of choice for viewing and analyzing site statistics. Here is an image from a recent report about Tyler Brothers, showing the impact of a permission-based email that was sent to about 500 Tyler Brothers customers. You can see that site visits doubled on days when the emails were distributed.

I've become a pretty big fan of Google Analytics and the more I dig into it the more I can learn from the various reports it provides. GoogleAnalytics is just about the easiest Drupal module to install-- it can't get much easier.