Some of you are aware that my partners and I are trying to bring back the Mongo Bat. We are getting closer to actually begin manufacturing the bats and trying to figure out how to sell them. Mattel managed to sell 500,000 of the bats in the early 1990's, and we would like to do something similar, but without the cost of T.V. commercials and Saturday morning advertisements.
I think it's fair to say our marketing strategy is not totally worked out-- we have some ideas, but none of them are complete at the moment.
So with this in mind I read the story of Chris Hedgecock, who started an eBay Affiliate site called CarsForAGrand.com, focusing on inexpensive cars being sold on eBay. Chris decided to promote his site by buying a sub-$1000 car from his site, then driving cross-country, stopping at small cities along the way and visiting with local morning news shows. The story was eventually picked up nationally and brought him over 110,000 unique visitors in one day.